MISSION
A filmmaking accessories company based in Chicago, Zacuto produces top of the line support systems and electronic viewfinders for cinema quality cameras. During my three years there I designed content for multiple channels including; web, print and point of sale. In this role I gained incredible experience in studio photography. I also designed branding for two new products which included logos and package design.
TEAM
Melissa Morely - Art Director, Photographer, Graphic Designer
John O'Connor - Graphic Designer, Illustrator, Photographer
PROJECT: NEXT GEN RECOIL LOGO
It's always a fun day when your boss comes into your office to let you know he needs a new product logo within 24 hours... Unfortunately, this was standard practice at Zacuto and kept me on my toes during my time there. This "Recoil" logo for the Next Generation Recoil product line was one that came out simple yet represents the product. I start out with pen and paper in my process for 90% of my projects as I still feel more fluid conceptualizing early on with my sketchbook. The Recoil product landing page highlighted below was never implemented by Zacuto due to my departure. The goal of this page was to showcase the customizable options of the Recoil rigs.
I used this portrait of Pat in uniform to pull both the camo and other visual elements. Inside the two diamonds I also represented the Arizona flag.
I used this portrait of Pat in uniform to pull both the camo and other visual elements. Inside the two diamonds I also represented the Arizona flag.
I used this portrait of Pat in uniform to pull both the camo and other visual elements. Inside the two diamonds I also represented the Arizona flag.
I used this portrait of Pat in uniform to pull both the camo and other visual elements. Inside the two diamonds I also represented the Arizona flag.
I used this portrait of Pat in uniform to pull both the camo and other visual elements. Inside the two diamonds I also represented the Arizona flag.
I used this portrait of Pat in uniform to pull both the camo and other visual elements. Inside the two diamonds I also represented the Arizona flag.
PROJECT: GRATICAL LOGO, PHOTOGRAPHY AND INSTRUCTIONS.
Similar to the Recoil logo, this Gratical HD and X logo required a quick turnaround. The logo needed to work well with the current Zacuto logo and fit effectively on the product's side sticker. Below are some of the marketing collateral and ads we produced for the product's release.
PROJECT: PRODUCT INSTRUCTIONS
I produced over 100 product instructions during my time at Zacuto. I designed the frame layouts, wrote the instruction copy, and illustrated all of the technical components.
PROJECT: MISCELLANEOUS
Coming Soon...
